Karl Lagerfeld opened his first concept store in the stylish and well-known area, St. Germain (194 Boulevard Saint Germain) in Paris on March 1, 2013. For Karl Lagerfeld, the seventh district is the “fashion center of the world”; he says he cannot find another place more suitable than this area for opening his first store in Europe.
The shop window shows that Karl has mixed the modern, classic and luxury elements as his source of inspiration. Black and white colors, mirrors and the humorous Karl Lagerfeld cartoon dolls in the shop attract all types of fashion lovers.
Menswear, womenswear and accessories are the main products provided in the store. Plus the well-known Lagerfeld style accessories such as sunglasses, detachable collars or watches are displayed on the prominent desks. Moreover, the photo albums and books of the designer allow you to find novelty and surprising fashion ideas.
The shop’s concept is about the complex digital world which provides customers an unparalleled experience.
As written on the message board: “Consumers can get all the brand information such as the different product lines and news, the latest videos on the ipad message board. They can also download favorite pictures to share or publish their view about the brand.”
In the dressing rooms there are some digital touch screens, the customer will have the opportunity to capture their photos in Karl’s style, and share their different looks on Facebook, Twitter and through email.
The customers who want, can directly pay on the mobile devices without going to the cashier desk.
And before we left, the staff told us another concept store will be opened in Shanghai, China this year.
Written by Cherry and Veronica