It’s Playtime in Paris – The Future of Children’s Wear

This January in Paris, Parc Floral transformed itself into a lively playground, welcoming visitors from around the world to discover the next generation of children’s fashion.

Playtime Paris International Trade Fair was one of the largest trade shows in Paris that took place from January 25 to 27, 2014, bringing together the who’s who in the children’s fashion business.

The number of visitors over the three days of the fair reached a record of 8164, including more than 2000 first timers. For the past few seasons, Playtime Paris has become increasingly international. Amongst the 400 collections presented, over 2/3 came from abroad and they presented to buyers of 69 nationalities.

Playtime has always been an excellent concentration of inspirations; the artistic installations and trend spaces have always been perfect for gathering stimulations for children’s wear and interior design ideas.

Key trends we spotted at the fair included vintage and English garden motifs, as well as colorful techy digital prints. Wild animal prints continued to roam, while folkloric embroideries emphasized a global appreciation. Muted winter palettes mixed with bursts of berry hues with neon accents which gave the collections a modern feel. Minimalist displays and the interior designs featured pastel one pieces, innovative mix of textiles, and puffy jackets.

One of our favorite brands was 4funkyflavours. Their unique style and interesting display stood out among many others. Their collection featured kid’s wear ranging from babies to toddlers. Bright colorful pieces combined with ethnic tribal prints mimicked the bohemian style. Our thought: any kid wearing 4funkyflavours will be noticed as the cool kid on the block.

Another brand that landed on our top list was Bla Bla Monkey. The new French brand caught our eyes with their super cool printed geometrical graphics. Quilted textiles and embroidered animals gave the collection an extra dimension.

 Playtime Paris
January 25, 26, 27 at 9:30am-6:30pm
Parc Floral de Paris 
Route de la Pyramide, 75012 Paris
Metro Line 1: Station Château de Vincennes 
By Kim Pam and Nadia Abdel-Malek

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