American Fast Food Culture Transmitted On The Moschino Runway

This comes as no wonder after Jeremy Scott the fashion’s most evolved connoisseur of junk culture took the helm.


For the Autumn Winter 2014 Moschino show that took place during the Milan fashion week, the new creative designer showed clubkid fashion, Spongebob Squarepants and fast-food couture. It is not an easy task to follow the craziness, creativity and originality of Franco Moschino (the founder of the brand), but Jeremy Scott managed successfully even in his first collection. Known for his collaboration with Adidas and his loud designs he managed to channel this into Moschino‘s authentic looks. With the garments following the Chanel iconography that may be interpreted as barely legal, he clearly portrayed the link to Franco who was sued for a similar case years ago.

AW14 Moschino

The collection was bright, colorful, ingenious, fun and inspired by three totally different themes, although fused in a coherent show for the viewers. He opened the show with looks that reminded us of McDonald’s uniforms with golden arches of ‘M’, bags that resembled a Happy Meal, Milkshake and French Fries. Actually, according to the designer himself, this was ‘fast fashion in its truest form.’

AW14 Moschino

AW14 Moschino

AW14 Moschino

Later on, the 1990s rap and attitude were genuinely staged with clothes featuring fake fur, knit dresses, leather bags and, as a surprise, a real portrayal of the Sponge Bob cartoon character. For the Finale, he showed more pop art glamor with looks featuring voluminous dresses printed with Tutti Frutti, Gummy Bears, and popcorn, that according to his vision are appropriate for a night at La Scala in Milan.

To sum up, this was an original Moschino presentation that will be clearly remembered until the Spring Summer collection 2015. We are all waiting for the next surprise!

Kristina & Chi

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