Paris rolled out the red carpet for the American fashion designer and his fans during the launching event for the presentation of his cosmetic and make up palette which was done in collaboration with Sephora. The designer himself presented his collection during the two-hour event and greeted thousands of loyal fans gathered in and outside the premises of the Sephora flagship store.
For the development and the story behind his beauty collection which was created in collaboration with Sephora he says, “I like the transformative qualities of fashion and fashion to me is not just clothing, it’s handbags, it’s shoes, it’s clothes, it’s hair, it’s makeup, it’s fragrance, it’s the whole ritual of making those choices, of enjoying the ritual, of making the choices that will tell the world who you want to be that day. We spent a lot of time developing materials and choosing the colors. We work with the technicians at the mills to achieve a certain effect, so we did the same thing with Sephora. The color palette tells a story and that story is based on a spirit.”
Besides being involved in the process of the development of the whole collection, Marc Jacobs was the one who had the final word for the design of the products. He was the creative support for the decisions regarding different colour shades for the make-up line, the colour palette, the original and the personal names of the products. He was also the one to decide on the fluid shape design of the entire line. The designer stated himself that he had specially chosen the names of different products after his favourite movies, songs and characters. Examples from the collection would be “Daisy”, the nail polish named after the heroine of “The Great Gatsby“ played by Mia Farrow in 1974, the gloss “Overprotected” is inspired by Britney Spears’ eponymous song, another gloss “No Regret” after Edith Piaf’s legendary song, the purple color is a personification of Madonna, and the raspberry color recalls David Bowie’s song “Fame”.
The entire Marc Jacobs beauty line is developed in collaboration with beauty retailer Sephora, both owned by the LVMH group. It is the first time Sephora collaborates with another LVMH fashion brand to develop an entirely new and ambitious cosmetic line. Speaking of the new beauty line, Jacobs himself said, “I always wonder, ‘Is there really going to be something else [other than fashion] that we’re going to do that I’m going to sit through and enjoy?” This time around, the answer was yes. “I get jaded, then I get excited all over again.”
The designer was not the only one excited. After its launch in the US last fall, the collection totally impressed the American customers. And what is next? Our answer would be, first to amaze the Parisians and then Europe.
Kristina Gligorovska & Christine Chi