It seems that real friends in the fashion world will do all they can in order to help promote each other, including starring in a campaign for a competing label. Versace designer Donatella Versace, 59, is set to appear in a new ad campaign not for her own brand, but for rival design house Givenchy.
Givenchy designer Riccardo Tisci, 40, revealed the choice for his fall-winter campaign on Instagram, posting a black and white photo of himself and Donatella with a comment stating: “So proud and honored to introduce my new ultimate icon: Donatella Versace… FW15 Givenchy Family Campaign”.
Choosing Donatella to be in the campaign is really an unusual choice because both high-fashion brands attract similar customers, including celebrities, but the designers have actually been friends for years, since first meeting at a Vogue Italia dinner a decade ago. Riccardo has recently shown that he is a fan of Donatella’s work as well. At Paris Haute Couture Week earlier this year, the Givenchy designer posted a picture of them together backstage and described Donatella as a ‘couture queen’ in the photo’s caption. Now, Donatella is returning the compliment by lending her face to his Givenchy ads. She believes that Riccardo is one of the most talented designers.
Designers appearing in campaigns for other houses is unusual, but it’s happening in a big way for fall 2015. The only other example of this that comes to mind is Victoria Beckham in Marc Jacobs’s spring 2008 ad, which was shot in the same year that she started her label, so she really wasn’t considered a force in the industry just yet.
So this is really big news and we cannot wait to see these two talented designers work together.
Written by Nadine Fakih