Fast fashion and luxury are working together for the #hmbalmaination collection.
The new capsule collection of the Swedish high-street giant H&M and the French fashion house Balmain was presented in New York last week in a suggestive location: the Wall Street subway. The event was attended by a parade of stars: Kylie Jenner and Diane Kruger, Alexa Chung and Rosie Huntington-Whiteley.
Clothes and accessories are captivating. Designed by Olivier Rousteing, one of the most beloved designers of the moment, the lookbook if full of energy, power and is also super sexy. Supermodels like Gigi and Bella Hadid, Alessandra Ambrosio and Karlie Kloss presented the outfits on the catwalk.
Olivier Rousteing remains faithful to the true DNA of the brand and its tradition of high fashion. Balmain stands for energy, fun, play and freedom, much as the unique craftsmanship. Ingredients are enhanced by the preparation of the show.
“We are thrilled to have Balmain as guest designer for H&M and we are confident that it will be an immersive experience for everyone. By fusing class of high fashion and the grit of streetwear in a very special way, Balmain has created a unique style, opulent, direct, sensual and energetic at the same time. It also has close ties to the entertainment industry and the world of music, which adds another element of surprise,” says Ann-Sofie Johansson, H&M‘s Creative Advisor.
The collection will be available on November 5th, in about 250 stores worldwide and online. It also includes clothing and accessories for both men and women.
Written by Michele Borrelli