“Once and Forever” – A film by Karl Lagerfeld

On December 1st, Karl Lagerfeld will be presenting his “Once and Forever” short film, starring Kristen Stewart as Coco Chanel. The film will be screened for the first time in Rome, at the occasion of unveiling Chanel’s 12th Métiers d’art collection. The designer has chosen to present this year’s collection at the legendary Cinecittà cinema complex.


Chanel has decided to release a trailer to introduce their Chanel Métiers d’art Fall/Winter16/17 pre-collection. Both actresses Kristen Stewart and Geraldine Chaplin will portray Coco Chanel at different periods in her life.  Jérémie Elkaïm, François Marthouret, Amanda Harlech, Jamie Bochert, Jake Davies, Baptiste Giabiconi and Laura Brown will also appear on screen. The story entitled “Once and Forever” is about a film production. It invites us to see the scenes from behind the cameras, the costumes trial and script meetings. It is the first time for Kristen Stewart to play the part of Coco Chanel while it is the fourth time for Geraldine Chaplin. “[Kristen Stewart] can look like Chanel, and I wanted to show Chanel through all the decades of her life and the comeback in the 1950’s,” said Karl Lagerfeld. Kristin Stewart has now become a Chanel Muse, as she will also be featured in the Métiers d’art Paris-Rome collection campaign, which will be in stores in May 2016.

Film Trailer: https://youtu.be/GMUlLvWv4s4

The Métiers d’art collection has been celebrated in different places around the world for the past few years. Last year Chanel presented it in Salzburg,  Dallas in 2013, in Scotland in 2012, Mumbai in 2011, Shanghai in 2009 and Moscow in 2008.

The movie will be available to watch at chanel.com on December 1st.

A few weeks ago we gave you a review of the current exhibition Karl Lagerfeld “A Visual Journey”, which traces Karl Lagerfeld’s career as a photographer and it will therefore be interesting to see him now in the role of a movie director. Stay tuned for a review of “Once and Forever” later this week.


Written by Emilie Elmquist