Most of you might think that Indian Fashion Designers mainly stick to the traditional ethnic wear… We are about to prove you completely wrong! While the fashion industry is booming within the country, here are a few Indian designers that the world needs to watch out for in the coming years.
It all began about 19 years ago when the duo started their own brand ‘H2O’, a branding dealing only in men’s shirts. Today, they have extended their brand and deal in womenswear, accessories and of course menswear. They are mainly inspired by modern architecture, geometric shapes and contemporary art while paying major attention to the garment silhouette and details.
Inspired by the clothing and style of the local people in India, Aneeth Arora launched her label ‘Péro’ in 2009. Her collections represent and communicate the culture internationally in a way that anyone can wear her clothes at ease not just in India but also on the streets of Milan or New York. She believes that the clothes are not about how old the customer is or a particular season, it is a mindset to incorporate the unique style of the locals.
Creating pieces that are both timeless and trendy at the same time, Nimish Shah launched his label ‘Shift’ in 2012 with the aim to create understated, flexible clothing. The designer believes in creating sustainable fashion with organic cotton, khadi and signature textiles from the finest weavers in the country. His collections are an amalgamation of exquisite patterns and bizarre detailing.
431-88 was launched in 2012 to blend a woman’s sex appeal with the sporty side within her. The main motto for the brand is – simplicity is the ultimate sophistication, which perfectly defines the designs season after season. The label is all about clean lines, minimal style and pays great emphasis on detail.
Written by Pallavi Maini
Photo Credits : All images belong to the respective brands.