Upcoming French Brands To Watch Out For
Being the birthplace of fashion design and couture by Chanel, Dior, Balmain, and others, Paris has maintained high standards when it comes to prestige, style and luxury. Carrying out this Parisian born legacy and reputation, the tradition lives on through young and upcoming labels. You might all be familiar with brands such as Louis Vuitton and Hermès however, this list reveals new younger skate labels, streetwear brands, and menswear imprints that fashion lovers have to know about.
Named after the most raunchy and ratchet quarter in Paris, Pigalle was founded by designer Stephane Ashpool. This streetwear brand’s apparel is themed around hip-hop artists and skaters. Their avant-garde style is meshed with youthful trends, in order to reach their main target market. This year, Pigalle made a breakthrough and collaborated with Nike to recreate a special edition of LeBron 12 Elite.
Formed by three skateboarders, Lucas Puig, Clem Brunel and Steph Khou, Hélas is a French apparel company that was founded in 2011. With designs and prints that are molded around the ideal skater, Hélas have established a strong identity for themselves. The trio, merged strength and design with skateboarding themed clothes and heavy networking which led them to global recognition for skate imprint.
Poyz & Pirlz
Themed after the effortlessly “cool” Parisian looks, Poyz & Pirlz is a streetwear brand that specialises in basic, sporty gear. With eye-catching graphics imprinted on the items, along with original and stylish cuts, Poyz & Pirlz always manage to show their uniqueness in their collections. Previously teaming up with one of Paris’s favourite illustrators, Jean André, this brand is fond of limited items. If you are too, be sure to check them out!
Where modern and minimalistic traits are merged with a keen sense of ergonomics, Côte&Ciel form their theme. Although the brand is best known for its backpacks, their new catalogue offers a wider range of bags, from electronic sleeves and wallets to smaller accessories. Currently working with Apple, Côte&Ciel want to provide customers with innovative and fashionable items. In this age of technology, the brand has definitely found a niche and are paving their way to success.
Probably the most recognisable brand in this list, A.P.C was founded by designer Jean Touitou. An acronym for Atelier de Production et de Création, A.P.C offers wearable garments as well as fashionable home wears. Working alongside big names such as Kanye West, Nike and Louis W has aided in making the brand more recognisable and well known for their distinctive denim styles.
Launched in 2011, AMI was founded by Alexandre Mattiussi with the aim to promote casual and chic aesthetic to its cultivated shoppers. This vision clearly worked, as it attracted some of the renown boutiques worldwide, Alexandre Mattiussi is one of the most exciting upcoming designers from Paris. With a range of pieces, from casual, chic to sporty and graphic, AMI speaks to a wide variety of consumers. I’m sure they have something for you!
Do you know any of these trendy and unique brands? If not, add them to your favorites. Focusing on Parisian street style and everyday wear, these brands speak to the young and free spirited fashionistas everywhere. Be sure to check out the websites to see the full collections.
Written By Karim Kurdi