Is it possible to make sportswear and save the world’s oceans at the same time? Yes, if you ask Adidas. The sportswear brand launched their initiative to remove tons of plastic waste from the oceans, and recycle them to create fashionable sneakers. This was revealed at the World Oceans Day which was on the 8th of June.
The fashion industry itself is one of the world’s most polluting industries and will also be singularly harmful to our environment because the materials never degrade. Therefore, Adidas teamed up with the organization Parley for the Oceans, who work for the world’s oceans ecological promotion to launch the shoe that is partly made of – yes – plastic from the oceans!
The upper part of the sneakers is made from plastic that Parley for the Oceans collected by the Maldivian shores. The plastic is woven together with illegal nets collected by the organization Sea Shepherd. This collaboration is the first part of a bigger project that aims to create products containing the plastic residues from the oceans.
“We want to bring everyone from the industry to the table and create sustainable solutions for big global problems,” said Eric Liedtke, Adidas Group Executive Board Member responsible for global brands.
“We are really excited to have Adidas supporting us in this journey and showing how you can take concrete steps in the right direction.” said Cyrill Gutsch, Founder of Parley for the oceans.
So far only 50 pairs of the shoes have been created but during the second half of 2016 it is expected that the concept can be commercialized more. This project may inspire other brands to include sustainable plastic in their products and thus spread the idea of eco-friendly fashion. We love this initiative and can’t wait to see what the future of this project will bring.
Written by Emilie Elmquist