Fashion, drinks and sunshine served as the backdrop for an unusual live performance, where attendees wearing white shirts became living canvases for graffiti art having a particular nice smell. Perfumer Philippe di Méo and Paris-based American artist Toxic collaborated in this fun splattering show, held during the cocktail party at Tranoï Men & Parfums in Paris.
Under the motto “perfume is a per manent memory”, Dio Meo concocted “Indélébile”, a fragrance mixed with a special ink that allowed the artists to imprint fabrics with a visual and olfactory memory. All those who volunteered to participate in the entertaining experience were also entitled to the one-of-a-kind pieces created in site. © 2016
Once again, Di Meo explores the possibilities of perfume beyond the usual with an avant-garde concept, which showcases the creative process behind the formulation of a new fragrance. His aim was to crystallize the trace that a particular smell can have on our minds, and how subsequent memories can bring us back and forth to specific scenarios. Through his collaboration with a renowned figure from the 80’s graffiti scene, the perfumer delivered a dynamic presentation that will surely leave its mark on the guests.
By David Requena