Recently the American brand Calvin Klein has released a new fall campaign, again driven by the slogan “My Calvin´s” and is this time presenting a massive diversity by featuring different icons. The campaign that is a continuation of “I _____ in #mycalvins”, has recently featured personalities as Justin Bieber and Kendall Jenner and gives the icons the possibility to describe how they feel in #mycalvins.
The campaign contains more than 60 different pictures of models, icons from the street, artists and rap musicians who individually make their own personal statements and explain how each of them feel in their own Calvin’s. The campaign is marked with a wide range of different styles of imagery and the cast represent some of the fashion and music industry´s hottest names these days.
Icons like Kate Moss and Henry Rollins, fashion editor Grace Coddingtong, singers and rappers Frank Ocean and Young Thug, actresses Zoë Kravitz and Margot Robbie, Real Madrid’s James Rodriguez and supermodel Bella Hadid are all featured in the campaign and represent the company by their diversity.
“In our global campaign for fall 2016 we want to push the boundaries for traditional marketing through our choice of content and talent,” says Melisa Goldie, Chief Marketing Officer at Calvin Klein in a press release.
The campaign is namely accompanied by a hub at the brand´s website where we can view 50 videos with interviews, behind the scenes and performances of the icons. Furthermore the American brand, which is based in Amsterdam, has also collaborated with Spotify where the you can try user defined playlists and content.
Written by Emilie Elmquist