Her recent display in one of the Bergdorf Goodman window caught the eye of the New Yokers, but who is this Colombian designer?
To begin with, her latest collection was bought for big names like Net a Porter, Moda Operandi and Neiman Marcus. Johanna is in fact the first Colombian designer to make it among the big names of fashion. Her designs are focused on textures, waves and different prints that recall her latin roots without showing too much skin.
Johanna Ortiz started her career at the Art Institute of Fort Lauderdale, Florida, and after graduation she moved to New York where she did her specialty at Parsons. Her first designs were bathing suits and wedding dresses. A few years later, Ortiz launched her eponymous brand, which after growing national presence in Colombiamoda caught the attention of the digital platform Moda Operandi. She exhibited her collection during New York Fashion Week Fall 2015 where Vogue.com declared Johanna a Colombian talent star.
“Having grown up in Colombia but studied in the United States, my sense of style became quite international. I am often inspired by the style of French women and how they incorporate menswear into their wardrobe. I think it exudes a different type of sexiness that is less common in Latin America. I always include menswear-inspired items into my collections, like tailored shirts and dresses,” Ortiz told Harper’s Bazaar in a recent interview.
Olivia Palermo is one of the biggest fans of Ortiz; she has been wearing her famous pieces for the past year. Lauren Santo Domingo head of Moda Operandi, the well know stylist Naushen Shah and the charismatic ManRepeller Leandra Medine chose Ortiz’s pieces for their street style outfits.
Clearly inspired by her Colombian cultural roots, Ortiz’s designs show sexiness embracing elegance and femininity. Her pieces are prove that showing the neck, shoulders, and collarbones is more attractive than a skin tight short dress. We have seen some of her work in the American and British Vogue, Harper’s Bazaar and Marie Claire. The designer had her trunkshow last fashion week in Paris so we are hoping to see more of her next season and in the upcoming fashion magazines spreads.
By Paula R Sierra