Here we are! The Who’s Next fashion trade show opens its doors this January 20th for its first 2017 edition. The best place to be to get to know the next ready-to-wear trends alongside more than 50,000 visitors – both the French and foreign fashion press and professionals are expected. For this edition, the spotlight shines on girls. Who’s Next wishes to honour those who “are successfully establishing their creative power and seizing control of the cultural, social and business scenes.”
Created 20 years ago, Who’s Next has become the European leader of ready-to-wear fashion trade shows. From small and local to international, 700 brands invest their efforts in setting up stands in the Parc des Expositions Porte de Versailles in Paris for 4 days, twice a year: once in January and again in September. Visitors have the opportunity to discover new French and international trends.
The trade show works like a big showroom as brands introduce their new collections and buyers come to scout new brands or even meet with their usual providers and choose pieces that they will present in their stores for the next season.
The fashion trade show brings together collections of women’s ready-to-wear across five areas: Fame, Private, Trendy, Urban and Studio. Two nearby trade shows are dedicated solely to accessories.
The main role of Who’s Next is to explore international brands as well as upcoming talented designers – some of who have been recently awarded and students from famous fashion schools.
Besides the stalls set up by brands, a variety of other events and activities such as conferences, expositions, libraries or workshops will be in session.
Thanks to one of our professors Sissi Johnson, we were very lucky to obtain access for IFA students to an event usually reserved only for professionals. It’s really a great opportunity for students in fashion school to visit this kind of event, with so many key players from the fashion industry attending. It’s a great chance to sneak a peek into the new and upcoming trends of this season!
We’ll see you there.
By Chloé Blain