TRANOÏ Paris: A Fashion Trade Show Review
The new year has started with several fashion events, such as Berlin Fashion Week and Men’s Fashion Week in Paris, London, Milan and New York. Not to mention the Haute Couture Fashion Shows starting on Sunday. Especially for buyers, January is also the start for several international trade fairs like Who’s Next.
We visited the TRANOÏ trade show, which will take place until 22 January 2017. The Paris edition (there is also a February version in New York) hosts a great variety of brands exhibiting men’s, women’s pre-collections and perfumes.
In case you don’t get a chance to attend the fair, some exclusive insights from our visit:
The Palais in the 2nd arrondissement constitutes an amazing location for a fashion event. The old masonry invites you to walk around the hallways off the official exhibition space. Make sure to sneak a peek at the set-up from the first floor, as can be seen in the above left photo.
Most of the menswear brands show their pieces at this place in Paris’ Marais area. The location is brighter, clearly structured, and gives a more modern impression.
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Besides clothing, you can discover jewellery, perfume, and shoes. Moreover, ties, bags and even wireless headphones from a Swedish brand are displayed. All in all the trade show offers a great mix of exhibits. However, the partially confusing arrangement made us walk down some lanes twice.
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According to the pieces at TRANOÏ, women will wear a lot of super soft (fake) fur for Autumn/Winter 2017-18. As furry coats and scarfs are already our favourite companions these days, we are happy to see that this trend will return.
The ‘cozy-through-the-winter-trend’ will be completed by heavy knitwear. To brighten up grey days, they come in colourful and exciting patterns.
For the men’s collections, the colours are classically muted. Hues of grey, olive, and earthy shades will dress the trend-conscious man next winter. At the same time, we also found unusual textures such as the one you can see in the picture of the shiny metallic jacket above.
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With 250 international contemporary and avant-garde men’s and women’s wear designers, the fashion fair is not enormous, hence, you can easily overview the exhibition space. TRANOÏ also gets bonus points for their complimentary shuttles, driving you from one venue to the other, free wifi, and for their selection of restaurant partners who offer Peruvian and Italian food, among others.
If you happen to visit one of the tradeshows around Paris this weekend, we are excited to hear which trends you discovered for next autumn and winter.
Text and images by Vivien Gilow