Last week, we adviced you to visit Who’s Next, the leading fashion trade show. Many of us went there as visitors to discover all new trends, be a part of conferences or workshops but few of us have been lucky and worked there as brand’s agent or sales assistant.
It was a really good professional experience: between the opportunity to meet people from all around the world, get professional contacts, discover new brands, new products… It has been such an amazing place to acquire more knowledge and new skills.
Being a brand’s agent allows you to know deeper the brand which you work for, its development or marketing strategy, how big is the awareness of the brand, where and what kind of customers they have… You can see quickly during 4 days how the relationships between the brand, the retailer and the final customer work.
During our lunch breaks, we looked around and discovered future trends would be a lot inspired by the 80’s with patent leather shoes, colourful patches on jackets and the “boyish teddy” in velvet, with broderies, messages, will be everywhere !
As all good things come to an end, we hope you enjoyed your time at the WSN trade show such as we had and hope to see you during the next edition in September 2017. We definitely will be there!
By Chloé Blain