It seems that these past few years, the fashion scene has seen a rise of many new photographers, who have created a number of new visual styles in fashion. The creation of new independent fashion publications has also challenged the old perception of fashion photography and styling. As a fashion photographer and independent publication enthusiast, I admire many new emerging photographers from all over the world. They have unique and creative approach to tell their stories. No wonder some of these names are featured in numerous big publications that noticed their talents:
- Colin Dodgson
Humorous and slightly dreamy, are some of the characteristics of Colin Dodgson‘s works. Born in Southern California, he then moved to New York in 2006 to start his career. Using analogue camera, his photos have been featured in big publications such as Vogue UK, The Gentlewoman, Document Journal, i-D Magazine, and many more. There is a sense of sentimentality and fragility in some of his works that made him different. He was also chosen by ZARA, Simone Rocha, DKNY and Peter Pilotto to work on their campaigns.
2. Mária Švarbová
Slovakian photographer Mária Švarbová has a unique approach to fashion photography. Using pastel tones and a dash of bold colour in her pictures, she started her career in 2010. With her background in conservation of fine arts, it makes sense that she always puts some artsy elements in the pictures. I love how she creates mundane life scenes, but putting it together in surreal atmosphere. Her works can be seen in Nehera‘s campaigns and Murata Japan.
3. Nhu Xuan Hua
Based in London, Nhu Xuan Hua is a French photographer whose works have been featured in Marie Claire France, L’Officiel China, Wonderland Magazine and many more. Her photographs can be eerie and magical at the same time. Using frequently dark tones and unusual angles, she creates a different world in her photographs.
4. Hilarius Jason
Hilarius Jason is a fashion photographer from Jakarta. Most of his works are found in numerous fashion magazines such as L’Officiel Indonesia, Harper’s Bazaar Indonesia, CLARA Magazine and many more. In his photographs he somehow conveys the illusion of reality, in the most simple manners. Local designers such as TOTON and NIKICIO have trusted him to shoot their campaigns and look books.
5. Maxime Imbert
London based photographer Maxime Imbert takes fashion photography in a very challenging way. He portrays women just the way they are, without over-retouching or following the media’s beauty standards. Some of his photos can even be considered as “harsh” and “discomforting”, but this approach brought him to contribute to PYLOT Magazine, NYLON, Novembre Magazine and many more. His commercial works also include campaigns for MARIE YAT, and Phoebe English.
I am very optimistic about how these young photographers (and many others) can showcase their works and compete globally. With the rise of technology and the power of networking, many new creative talents can be discovered and acknowledge by the industry!
Pictures via Colin Dodgson, Nhu Xuan Hua, Maria Svarbova, Hilarius Jason and Maxime Imbert.
Written by Florencia Owen Irena