Shanghai is home to some of the biggest fashion influencers in Asia. Although they might not be as globally well known as their Western counterparts, these people are definitely worth your attention.
Du Juan, 35, who was the first international Chinese supermodel to take the world by storm. She walks the runways of all the major fashion shows and has been seen on countless magazine covers and editorials including (but not limited to) Vogue China, Vogue Paris, Numéro, Harpers Bazaar, Post Magazine etc. Outside of fashion, she’s also a film actress and was a former ballet dancer!
Fan Bing Bing
Fan Bing Bing is a well known actress in China as well as a television producer and pop singer. She’s also an ambassador to major luxury brands including Cartier, L’Oréal, Mercedes Benz and Louis Vuitton. Regarding her style, it’s on par. In fact, it’s so on par, that she was awarded Vanity Fair’s International Best Dressed list in 2015 & 2016. You go, Fan Bing Bing.
Thomas Ye, or better known as Gogoboi, is one of the biggest male fashion influencers in China. He’s a famous blogger and was editor of Grazia China in which his harsh criticism on fashion was what made him famous. Since then, large media companies and brands have paid him large amounts of money to review celebrity fashion and new designer collections.
Peter Xu is a fashion influencer, opinion leader, professor, magazine columnist, stylist and blogger. He was known as the most fashionable man in China. Compared to his Western blogger counterparts, in an interview with Kering, Peter Xu says that,
The current luxury/fashion industry is experiencing very rapid changes led by growing consumer forces that have come about since the 80s and 90s. After that period, China was no longer dominated by large, global luxury brands like Hermès, Louis Vuitton and Mont Blanc. When they first came to China, those brands were more about luxury and branding but not so much about fashion, and were mostly favoured by rich people who had little knowledge of fashion.
By Ehryl ORourke