What a weekend! Swedish brand, WEEKDAY, opened their first store in Paris this past Friday and it was awesome!
I first heard about the store opening through a Facebook event that had been swimming around through the inter-web. When I read their description, I immediately got excited when I saw that they were giving away free jeans to the first 100 people who enter the store. Since my closet has been lacking in the new clothing department, I knew that I 100% wanted to check out their store opening! Plus, their apparel looked cool on their website.
I got there an hour beforehand (crossed my fingers that I’d still be one of the first 100 people)
As I waited in line with a friend (and classmate), the WEEKDAY staff were oh so kind enough to give everyone their FREE JEANS voucher along with a drink to keep us from getting grumpy. This was cool because it reassured me that I would, indeed, get my free pair of jeans.
At exactly midday, the doors opened up and the line started to move. When my friend and I walked into the store, we were greeted by a wall of staff members with iPhones, all documenting the glorious event on social media. I felt like a rockstar!
We followed the rest of the crowd downstairs where my immediate reaction was, WHOA!
It was like preparing for battle down there. People were scrambling and pushing each other to make sure they got their correct size. The line for the fitting room was the worst. In fact, it was so bad, my friend and I didn’t even bother trying on our jeans because one of the staff members told us we were able to exchange them on a later date.
After picking our jeans, we decided to go back upstairs to see what the rest of the store had to offer and I was pleasantly surprised. The store decor was nothing too special, but the store planning had a nice flow to it. It led customers to the back of the store where there was also another fitting room (that hardly anyone knew about) and another backroom which I dared not go into, due to the huge line. It was then that we knew we should skedaddle.
On the way to the cash register, my ADD for clothes shopping went into hyper-over drive and I felt like I wanted to buy everything in the store! Keeping in mind that my bank account probably wouldn’t be thrilled with so many purchases, I held back my urges.
Once I arrived at the cash register, this girl in awesome electric blue hair rang me up. By giving her my voucher, I officially got my free pair of blue jeans! Yippie! I also bought a 40€ black jean skirt which ended up only costing me 32€ because blue haired woman is a goddess and gave me a discount. ON TOP OF THAT, she included a 50% off coupon on a pair of jeans for the next time I come into the store in the month of May PLUS a free cool tote bag!
Overall, the store opening was exciting and also a bit overwhelming… but mostly exciting! WEEKDAY, well done on your excellent marketing and congratulations on your new store opening!
If you would like to check out the new store in Paris, you can find them at this address:
121 Rue Vieille du Temple
Paris FRANCE 75003
All images taken by Ehryl O’Rourke