France, the country of beautiful, skinny and tall women you dream of becoming when you’re a young adult. Their long thin legs and tiny waists make you envious and insecure about your own image. It’s those girls on the print of magazines, catalogs, and campaigns that make us dream. However, they also alter the reality of what a healthy body should look like. Which is why France is taking steps to do something about it.
In an effort to battle against eating disorders and awareness in young people, France has passed a law in which all fashion magazines and brands must add a disclaimer on the photos that they photoshopped. So, come October, the people of France will become very familiar with the words “Photoshop Retouché”!
Since 2014, France has also had a total ban on excessively thin models. Doctor’s notices must be given in order to abide by these standards which say that the model is in good health. Those who use models that don’t have a specific BMI are persecuted; agencies who do not abide by the new rules are fined up to 75,000€ including a possible imprisonment of up to six months! And for those who do not add the disclaimer will be fined up to 37,500€ and/or 30% of the company’s budget…
Marisol Touraine, the Minister of Social Affairs and Health, explains that “Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behavior… to avoid the promotion of beauty ideals that are inaccessible and to prevent anorexia in young people.”
So, this is pretty huge. In my personal opinion, I think it’s about time the fashion media are iheld responsible for the body image issues of future generations. Hopefully, this change will be for the better and we will start to see progress for healthy modeling careers as well.
By Ehryl O’Rourke
Quote via i-D Magazine