Work work work work work, ya see me haffie….

Rihanna is no stranger to the hussle. Ever since she broke out on the music scene in the mid-2000s, she’s been an unstoppable force. One of the most recognizable names in the industry, she elevated herself from simple pop star cranking out hit after hit, into business mogul with a number of business ventures and charitable efforts. Did you know this bad gal stayed under the radar while she “built a state-of- the-art center for oncology and nuclear medicine to diagnose and treat breast cancer at the Queen Elizabeth Hospital in Bridgetown, Barbados” which led Harvard University to name her the 2017 Humanitarian of the Year?

While beauty enthusiastic might first be skeptical to embrace Fenty Beauty as a quality product and not just a gimmick pushed by a celebrity, you need to better understand the brand. Rihanna worked for two years to create a line that was inclusive to all shades, cruelty free products, moderately priced, high quality and backstocked for two years. When interviewed by American Vogue, Rihanna had this to say:

“I wanted it to be something that girls love, for it to be respected by professionals, and I wanted to something that felt like me—reflective of makeup I love and I generally want to wear. We have this amazing emotional connection with customers who’ve never been able to find their shade of foundation before—women crying at the [makeup] counter, it’s crazy to even think about. The first woman I saw put makeup on her face was a black woman—my mom—when I think of my customers I want everyone to feel like they can find their color, that they are represented as part of this new generation.”

Testimonial from dedicated Fenty user Raven Gaddy proved that this product line is more than just a celebrity stunt:

“I consider using Fenty beauty even more because Rihanna actually wears these products. I can trust that these products are reliable and high quality because their creator has that very same confidence. The price of the products are affordable, although more of an investment than drugstore, but TRUST ME, it’s worth it.
To touch on race a bit – I think Fenty beauty is also important because there is a real need for black women in the business world, as positive role models. There is nothing wrong with the entertainment industry or sex appeal, but it makes me happy to see a strong woman of color successful on all fronts: music, fashion, and beauty.”

Still not convinced? Head down to your closest Sephora and just try the products for yourself! You won’t be disappointed. 


Vince Calvi


View this post on Instagram

300. @fentybeauty

A post shared by badgalriri (@badgalriri) on

View this post on Instagram

#PROFILTR no shade…40 shades! @fentybeauty

A post shared by badgalriri (@badgalriri) on


Author: Vince Calvi

MBA Candidate, Global Fashion Media at IFA Paris

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s