Close your eyes. No, really, close your eyes. Are they closed? Good. Now imagine the last cover of Maxim magazine you’ve seen. Chances are it’s probably of a scantily-clad woman with minimal clothes on. Who’s the reader? Men. Okay, eyes still closed? Good. Now imagine the cover of Marie Claire. Completely different image. Marie Claire will likely have a headshot of a celebrity, smiling, with headlines focused on fashion and lifestyle – the antithesis of Maxim.
However, Maxim has been hailed by Kate Lanphear, a force in the fashion industry for years with Elle, T The New York Times Magazine and Google Fashion Week exploding off of her resume. Now, Kate moves from Editor in Chief of Maxim to fill the vacancy of Creative Director at Marie Claire. Anne Fulenwider, Marie Claire’s editor has noted Kate as “one of the most creative, stylish, sought after talents in fashion today.” Her transition to the iconic magazine will bring a refreshing eye to the publication.
In an interview with Women’s Wear Daily, Kate stated, “Joining Marie Claire feels like the perfect homecoming to editorial. The DNA of the brand resonates deeply with me and what I believe in. It is an exciting intersection of the worlds that I love — fashion — with technology, social consciousness and empowerment of women. I can’t wait to get started and work with Anne and her incredibly talented team.”
Kate Lanphear transitions to Creative Director of Marie Claire as the seat was left vacant by Nina Garcia when she transitioned into Editor in Chief of Elle, a magazine both Lanphear and Garcia have worked before. At IFA Paris, we’re excited to see what the respective magazines produce with these talented powerhouses at the helm.
Both Marie Claire and Elle are a part of the Hearst Corporation.