Maison Kitsune launched its latest collection “I Fox Paris” on November 4th as a tribute to their brand image and title. Kitsune is a Japanese word which means fox. However, it may also refer to the mythical creature used commonly in Japanese folklore which symbolizes great wisdom and power.
The three-piece capsule collection offers a white tee, a sweater, and a tote bag, keeping it simple and straight to the point. With the launch of these essentials, Maison Kitsune reinforces who they are as a brand with their well-known logo, printed in blue, white, and red, the colors of the French flag.
The brand celebrated the launch across the globe from Paris to New York all the way to Hongkong and Tokyo. Wherever you were, there was definitely good music by various DJs, delectable drinks, and an all-around good vibe.
I took part in celebrating Maison Kitsune’s launch party at their Filles du Calvaire store where Wealstarr provided the beats and unlimited champagne was served throughout the night.
Though Maison Kitsune only has limited physical stores, they have toured cities all over Asia with a party to commemorate their latest collection. Kitsune continues to garner success perfectly blending music, fashion, and food – creating more than just the brand as whole but an experience.