PREMIERE VISION: THE TRENDS RACE

Première Vision, the fashion worldwide tradeshow is setting in the Parc des Expositions de Villepinte, in North of Paris from today to Thursday, February 15th. Fashion players from all over the world are taking the line to go in.

For this first day, I arrived there at around 10:30 am, expecting to avoid the crowd. Mistake. Just a few minutes after the opening, the tradeshow was already full of professionals ready to seek new trends, fabrics or colors. Exhibitors are allocating in four halls (Hall3, 4, 5 and 6) and in 6 categories (accessories, designs, fabrics, leather, manufacturing, and yarns). So depending on what you are looking for, it’s easy to find your quarter.

Amidst prints and colors, you can also find manufacturing companies, trend agencies, new technologies companies, bookstores… anything a fashion designer or company would need. You can feel the atmosphere and how it’s important for people there to find the right fabric, print or product while at the same time watch out for what the neighbor is doing. Some exhibitors are so successful that in order to meet them you have to queue up.

While you are there, you can see, touch, and even smell if necessary… The only negative point is that you have to keep it for yourself. NO PICTURES! Security agents were really involved to uphold this rule, which was a little frustrating as I wanted to share with you my visit on Instagram… but I do understand their reasons.

However as I couldn’t take pictures, I took notes and I can share with you that Spring/Summer 2019 will be inspired by tender and true stories, clearly funny within the same time paradoxical ideas such as intensive and freshness, nature and device. Première Vision presents the colors of the next season on huge structures. Many colors with inspiring names (kumquat neon, pulp lilas, bubble-gum, honey sun, blue shark…) but also their combination in video to create the mood of tomorrow: for women, you can find “Great Romance” or “Graphic Softness” and for men, “Bright Elegance” or “City Club”.

It was really interesting to be part of this big event of the fashion industry and see what’s next, as future collections and trends are mainly decided here.

If I give you the desire to go (and I hope so), save the date, the next session will be in September 2018, otherwise and if you are impatient, you still can book your flight and attend to the international sessions.

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