I’m not one to personally follow lifestyle websites or blogs because I feel that the articles and products are one and the same. Rarely do I find anything that entices me off the bat. However, Goop‘s conversations challenge the norm, introduce ideas that seem avant-garde, and open new opportunities for people to widen their perspectives.
A classic example of Goop’s nonconformity lies in one of its most sought after (and now sold out) products. The “Jade Egg” is a “tool” for women that helps increase their sexual pleasure among other things. Typically, lifestyle brands aren’t so forward in their promotion of self-care, and so the fact that Goop boldly offers a product that aligns with their message (irrespective of societal opinions) is a testament that they truly believe in their mission and brand identity.
But before Goop exploded into a pop-culture phenomenon, it began in the home of founder, Gwyneth Paltrow. Upon leaving Hollywood and becoming a mother, the Oscar winner would write weekly recommendations on her latest wellness discoveries, travel tips, food recipes, stories on motherhood, etc, and send it to her friends via email.
It was also through Goop that Gwyneth first publicly announced her split with Coldplay frontman Chris Martin, and explained their philosophy on “conscious uncoupling” that broke the internet. Despite it being frowned upon at the beginning, it has put a positive light on the culture of divorce.
Today, Goop has become a go-to haven for all things wellness or lifestyle. From organic skin care, beauty products, and even vitamins that cater to specific needs. Goop has even put a trip to the space shuttle on their list.
I’m not afraid to admit it, I’m obsessed with Goop! Nowadays I even make it a point to listen to their weekly podcasts on Spotify on my way to school. But if you plan to start reading their articles, just remember one thing: Be open-minded!