MARIJUANA: THE NEW HEALTH MARKET?

We’ve heard about the many contemporary uses of marijuana, from baked brownies to marijuana yoga, but the best is yet to come. In fact, one of the new ways to use cannabis is through a massage using infused topicals. The massage itself has many benefits like reducing stress, pain, and muscle tension. It is also ideal for people who are experiencing chronic pain.

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In 2016, Denver became the first city in the United States to legalize cannabis for recreational purposes, and many other U.S. states are slowly beginning to legalize recreational cannabis – paving the way for new patterns of consumption. In this context, the Utopia All Natural Wellness Spa and Lounge may soon open, the first “cannabis spa” approved by the state of Colorado to legally accommodate customers. There, consumers will be able to smoke freely, while relaxing with THC-infused massages, acupuncture sessions, Ganja-Yoga (meaning: yoga under the influence), cooking classes, series of activities and seminars around marijuana. Cosmetic products made from natural hemp will also be on sale.

Capture d’écran 2018-05-20 à 22.58.39.pngIn fact, if you go further than just the basic use of “pleasure” of consuming drugs, a study proves that cannabidiol (CBD) – one of the marijuana substances – has antioxidant and anti-inflammatory effects on the human body. Marijuana would, therefore, relieve the skin, as well as reduce puffiness under the eyes.

With the legalization of cannabis in the U.S. economy in 2017, the marijuana market is estimated to be around 40 billion dollars. And by 2021, it could climb upwards of 68.4 billion dollars, according to the high range of estimates made by Marijuana Business Daily.

To this day, brands such as The Body Shop, Cap Beauty, Vertly and Milk Makeup have already used marijuana in their products, and they have all been successful with these hemp-based products. Will marijuana be one of the next key ingredients in the field of cosmetics? The answer lies within our creativity!

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