Winning Fashion Retail with Maryam Nassir Zadeh

Fashion retail today is definitely a rough terrain to navigate. With so many boutiques and department stores closing, the debate between physical and online shopping ensues. It is undeniable that e-stores are cashing in a big slice of the sales, but even within them, the competition remains tough. How would a customer choose between Net-A-Porter, Ssense, My Theresa, or Farfetch? Most would note the convenience, how fast the transaction and shipping goes, the variety of payment options. However, it is not difficult for an online store to adjust their operations in a way that the customer would be at ease. After everything, it all boils down to buying.

Where are you most likely to find pieces that would appeal to you? Which stores have the most interesting drops? Attractive prices? Exclusive items? All these are down to strategic buying and merchandising, a feat that Maryam Nassir Zadeh and her team has gotten down to the t. With her physical store in downtown New York a staple address for the city’s fashion crowd, her impeccable curation, and how she can make her own line of clothes and accessories coexist with established brands like Marni and emerging brands like Rejina Pyo, it is clear that she is someone who has unlocked the zeitgeist and the marketing mix of today’s fashion clientele.

Stocked with moody, and very editorial photos to present the products, Maryam Nassir Zadeh is a very fresh online retail space, one that talks to quirky dressers and fashion geeks. Here are a few picks we would cop in a heartbeat from the MNZ store.

LE CHAPEAU BOMBA, BEIGE

Oversized Straw Hat, Jacquemus

Maryam was one of the very first stockists who believed in Simone Porte Jacquemus, telling of her strong intuition when it comes to clothes. We are side-eyeing this La Bomba hat so hard.

MARIBEL SANDAL, CLOUD CALF

Strappy block heel sandals, Maryam Nassir Zadeh

Some in-house loving. Maryam Nassir Zadeh’s statement shoes are a must-have.

SILK RUCHED TOP, IVORY

Ivory Silk Blouse, Ter et Bantine

We are feeling the rushing on this 100% silk top.

YESHI KUTI TROUSERS, WAX ROSE

Small and Medium Straw Baskets, Maria La Rosa

If you’re looking for a chic carry-on luggage, look no further.

SMOCKED DRESS, CITRON

Pleated Smocked Dress in Citron, Hache

Let this cheeky lemon number be the dress of your summer.

Author: Renee Ultado

Renee Ultado is a writer fueled by glamour, caffeine, tequila shots (sometimes), an unswayed faith in the goodness of other people (always), and the reassuring thought that Mariah Carey is out there somewhere in a rhinestone studded slip dress doing the Lord's work. reneeultado.com

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